The following rules apply to the Dayton Children’s stationery to ensure visual continuity hospital-wide, while creating clarity of content. Letterhead word docs are available for download in the assets section for both standard and department templates.

Note: examples shown are not to scale.

8.5 inch x 11 inch letterhead

Typography and Color Requirements:

• Full-color logo mark
• Address: PMS Cool Gray 8 in 9 pt. Gotham Book
• Department/Group: PMS Cool Gray 8 in 9 pt. Gotham Bold with Gotham Book
• Letter body: 10 pt. Arial, single spaced

Paper: Domtar Cougar, 28/70lb. text, white, super smooth finish

standard letterhead

department/group letterhead

personalized letterhead

universal secondary page

#10 envelope

Typography and Color Requirements:

• Full-color logo mark
• Return address: PMS Cool Gray 8, hospital title: 9/12 pt. Gotham Bold with address in 9/12 pt. Gotham Book
• Mailing address: 10 pt. Arial, single spaced

Paper: Domtar Cougar, 28/70lb. text, white, super smooth finish

3.5 inch x 2 inch business cards

Typography and color requirements for the front side:

• Full-color logo mark
• Name and hospital title: PMS Cool Gray 8, 8/10 Gotham Bold
• Title, address, phone numbers and email address: PMS Cool Gray 8, 8/10 Gotham Book

Paper: Domtar Cougar, 110lb. cover, white, super smooth finish

Typography and color requirements for the back side:

• Logo mark: white reverse out of colors listed
• “above and beyond” tagline: white reverse, 8 pt. Gotham Bold
• Background colors are chosen by individual employees from the primary and secondary color palettes. Refer to the color palette section