social media competition raises the bar for spending with a purpose on #GivingTuesday
Dayton Children’s asks you to give back this season
Dayton Children’s Hospital launches its fourth annual #GivingTuesday event on December 1, 2015, with a social media competition. #GivingTuesday is a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become synonymous with holiday shopping.
This year, more than 30 champions take the power of their passion for the hospital’s mission to their social media circles. They have each selected an area of the hospital to support and will spend the day asking their friends for donations. The winner will receive an additional $1,000 courtesy of Dayton Pediatric Imaging donated to their area of choice. Second place will receive $500 and third $250. All top three winners will receive free bread for a year from Panera.
The challengers include employees, community members and patients. Kevin Fry from the surgery department is raising money for the pet therapy program. “I see the positive benefits of pet therapy throughout the hospital,” says Kevin. “The pets ease the minds of our patients and always put a smile on the kids (and staff's) faces.”
Patient Kayleigh Crabtree chose to support the new Comprehensive Cancer and Blood Disorder Center coming in the new patient tower. “DaytonChildren’s saved my life,” says Kayleigh. “I was diagnosed with Acute Lymphoblastic Leukemia in 2010 and it was terrifying. But right away I felt at home at DaytonChildren's. The new cancer center floor will allow families to have more convenience and less worries.”
Several women from the Dayton Children’s Women’s Board are raising money for a new nurse call system. All the challengers and their causes are listed on the Dayton Children’s #GivingTuesday page, which will track the progress all day long.
With so many dedicated challengers, the goal this year is $35,000. Last year, thanks to the giving spirit of the community, Dayton Children’s challengers raised the record amount of $16,335, surpassing the 2014 goal.
Check out Dayton Children’s #GivingTuesday page to see the latest results.
For more information, contact: