The Children’s Medical Center of Dayton saw a very successful first #GivingTuesday campaign this year,not only in donations but also in their amount of web and social media traffic. #GivingTuesday is a first of its kind effort that worked to transform how people think about, talk about and participate in the giving season.
Taking place November 27, 2012 – the Tuesday after Thanksgiving – #GivingTuesday used the power of social media to create a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.
10 ways Dayton Children’s saw success on #GivingTuesday
1.Dayton Children’s received $9,550 in donations for #GivingTuesday. All funds raised for #GivingTuesday went towards the pediatric cancer and blood disorders endowment fund at Dayton Children’s.
2.The Dayton Children’s website saw a 90 percent increase over the Tuesday after Thanksgiving last year for the number of people visiting www.childrensdayton.org .
3.The #GivingTuesday page on the Dayton Children’s website was the third most visited page on Nov. 27.
4.The Dayton Children’s donate now page saw a 192 percent increase in page views over the Tuesday after Thanksgiving last year.
5.“The World of Hope” video released on #GivingTuesday saw 2,500 views within 24 hours of being released.
6.The views on the Dayton Children’s blog doubled from the previous day due to the post “How my boys learned about cancer,” which talked about “The World of Hope” video and #GivingTuesday.
7.On Facebook, Dayton Children’s saw a 266 percent increase over the previous day in the number of people sharing stories about its page and a 118 percent increase over the previous day in the number of engaged users.
8.The #GivingTuesday e-mail sent by Dayton Children’s saw a 24 percent open rate, well above the national average (19 percent) for e-mail campaigns.
9.The Dayton Children’s Pinterest page saw 25 re-pins from their #GivingTuesday related pins.
10.Community supporters rallied behind Dayton Children’s #GivingTuesday efforts including media coverage on both TV and in print as well as a number of blog posts from local mommy bloggers.
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a national day of giving on November 27, 2012. This first-of-its-kind effort harnesses the collective power of a unique blend of partners— charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a national moment around the holidays that is dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.
A team of recognized experts and influencers, initially convened by leaders of 92nd Street Y and supported by a core group of founding partners, are spearheading this effort. Founding partners include United Nations Foundation, DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing counsel and resources to help build this movement.
To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit:
Facebook: www.facebook.com/GivingTuesday Twitter: twitter.com/GivingTues
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