Meijer raises money for Dayton Children's
05-23-2009 (Dayton, OH) -
During these challenging economic times, it can be difficult to make charitable giving a priority, but Meijer Stores is partnering with Produce for Kids to help shoppers give money to The Children's Medical Center of Dayton.
From May 31 to June 27, participating fruit and vegetable growers will make a donation to the local children's hospital based on sales of their items at Meijer Stores. The more produce purchased at Meijer, the more Dayton Children's will benefit.
"We are very blessed to have an organization such as Meijer give back to our community," says Debbie Butner, Children's Miracle Network manager at Dayton Children's.
Frank Guglielmi, director of public relations at Meijer Stores, said when shoppers buy designated items, such as apples, they can raise money for area children's hospitals without impacting their household budgets.
"We believe that people still want to support meaningful causes because we are generous by nature," Guglielmi said.
That is confirmed by the latest results of the Cone Cause Evolution Study, which found a sharp increase in consumers who have purchased products associated with a non-profit cause. The study also revealed that more than half (52 percent) of Americans feel companies should maintain their level of financial support of causes and nonprofit organizations even in tough economic times.
This is the sixth year that Meijer has partnered with Produce for Kids, an organization that promotes the benefits of healthy eating and supports worthy causes for children. Together, Meijer shoppers and the participating fresh produce companies have raised more than $345,000 for local children's hospitals.
This year Meijer has its largest number of produce supplier sponsors ever. The group includes: Desert Glory, Ltd., San Antonio, Texas (NatureSweet® Cherry Tomatoes); Fresh Express, Cincinnati (salads); Dulcinea, Ladera Ranch, Calif. (personal seedless watermelon); HMC Marketing, Kingsburg, Calif. (California peaches, plums and nectarines); Mastronardi Produce, Romulus, Mich., (Tomatoes on the Vine and Campari® Tomatoes); Potandon Produce, Idaho Falls, Idaho. (red potatoes); Santa Sweets, Plant City, Fla. (grape tomatoes); Shuman Produce, Reidsville, Ga (onions); Stemilt Growers, Wenatchee, Wash. (cherries and apples); T. Marzetti, Columbus, Ohio (salad dressings).
Created in 2002 by Shuman Produce Inc., a nationwide producer and shipper of Vidalia onions, Produce for Kids® brings the fresh produce industry together to raise funds for children's non-profit organizations while educating families about the benefits of healthy eating.
The following six Meijer stores are participating in the Miami Valley:
3822 Colonel Glenn Hwy
7150 Executive Blvd.
4075 Wilmington Pike
9200 N Main
5858 Springboro Pike
1900 W Main St
To learn more about Produce for Kids, visit www.produceforkids.org.
About Meijer Stores
Meijer is a Grand Rapids, Michigan-based retailer that operates 181 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the inventor of the "one stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer can be found at www.meijer.com.
For more information, contact:
Marketing Communications Department
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