Media Release: Dayton Children’s receives platinum eHealthcare Leadership award for 'Best Social Networking'

Dayton Children’s receives platinum eHealthcare Leadership award for 'Best Social Networking'

11-20-2012 (Dayton, OH) -

The Children’s Medical Center of Dayton received the only platinum eHealthcare Leadership award for Social Networking on November 14 during the Sixteenth Annual Healthcare Internet Conference. Winners of the 2012 eHealthcare Leadership Awards were selected from nearly 1,100 entries. A total of 115 individuals familiar with healthcare and the Internet judged the entries.

Winners of platinum, gold, silver, and distinction awards represented 18 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Dayton Children’s was awarded the platinum Best Social Networking award for Hospitals with 100-199 beds. No other organization within any classification received a platinum award for social networking. This is the first year that the eHealthcare Leadership Awards offered a Best Social Networking category.

“We are very proud to have received the platinum award for Best Social Networking,” says Kelly Kavanaugh, director of marketing communications at Dayton Children’s. “We were early pioneers with the use of social media to reach our consumers and have continued to build on this ever-present and interactive media to engage parents and connect with them in a way they prefer.

Currently Dayton Children’s uses the following social networking tools; Facebook, Twitter, Pinterest, the every kid counts blog, and YouTube. The Dayton Children’s Facebook page recently hit a milestone of reaching over 10,000 likes.

About the eHealthcare Leadership Awards

The eHealthcare Leadership Awards program was developed and first presented 13 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY.

Awards this year were given in 14 different categories: Best Mobile Communications, Best Patient Access and Convenience, Best Site Design, Best Health/Healthcare Content, Best Interactive, Best Care/Disease Management, Best e-Business, Best Doctor Directory, Best Social Networking, Best Rich Media, Best Integrated Marketing Campaign, Best Overall Internet Site, Best Intranet, and eHealth Organizational Commitment.

Best Health/Healthcare Content, Best Site Design, and Best Overall Internet Site categories drew the most entries. There were also a large number of entries in the Best Social Networking, Best Rich Media, Best Mobile Communications, and Best Integrated Marketing Campaign categories.