Media Release: Dayton Children’s encourages spending with a purpose on #GivingTuesday

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Second annual event asks community to share WHY they are giving

Dayton Children’s encourages spending with a purpose on #GivingTuesday

11-25-2013 (Dayton, OH) -

Dayton Children’s Hospital will participate in its second annual #GivingTuesday on December 3, 2013. #GivingTuesday is a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping. 

On #GivingTuesday 2012,Dayton Children’s pioneered this national movement in the local area by releasing “The World of Hope” video featuring four cancer patients. This helped to raise over $10,000 for the pediatric cancer and blood disorders endowment fund. The money raised this year on #GivingTuesday will be put towards purchasing life saving medical equipment for patients in the hospital.

This year for #GivingTuesday, Dayton Children’s will be premiering two new short videos featuring six of their patients who will share what they are thankful for at Dayton Children’s. The examples range from wheelchairs to their doctors but they are all thankful for generous community members who help to provide this care in the Dayton region.

“I’m thankful for all of the doctors at Dayton Children’s,” says Kaitlyn Dove, 14, cardiac patient at Dayton Children’s. “I’ve had a lot of surgeries… I’m thankful for being able to live today.”

In the video, Kayleigh Crabtree, 11, cancer survivor shares that “when you give to Dayton Children’s, you’re helping sick kids in our community get better.”

Season 3 winner of "The Voice" Cassadee Pope shares why she is supporting Dayton Children's on #GivingTuesday

Just as each of the kids share what they are thankful for, Dayton Children’s is asking the community to share with them this #GivingTuesday WHY they choose to support their community’s children’s hospital.

Supporters can visit the Dayton Children’s website to print their own “I’m supporting Dayton Children’s on #GivingTuesday because…” sign or they can make their own. They are then encouraged to fill in the blank, take a picture with the sign and post it on social media using #DCHGivingTuesday. It can also be e-mailed to Dayton Children’s at marketing@childrensdayton.org.

A #GivingTuesday party will take place on Dec. 3 in the outpatient lobby at Dayton Children’s. Visitors and staff will have the chance to make a donation and take their picture with their “I supported…” sign in the official #GivingTuesday photo booth.

Businesses are also encouraged to get on board with Dayton Children’s and participate in #GivingTuesday. Local employees from Wal-Mart and Sam’s Club will be having their annual holiday visit to the hospital on #GivingTuesday to hand out gifts to patients. Wright Pat Credit Union will also be partnering with the hospital to raise funds that day. Other businesses interested in getting involved can visit the Dayton Children’s website at childrensdayton.org to download the corporate tool kit.

About #GivingTuesday  

On Tuesday, November 27, 2012, the collective power of charities, families, businesses and individuals transformed how people think about, talk about and participate in the giving season. The first #GivingTuesday created a national movement around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.  

#GivingTuesday is not a new giving platform, but a call to action. The goal is to help #GivingTuesday become a major part of the holiday season, putting giving upfront in November rather than an afterthought in December or the New Year.  

A respected “Team of Influencers” helped conceive and shape the concept for #GivingTuesday. For the full list or more information please visit www.givingtuesday.org .

For more information, contact:
Grace Jones
Marketing Communications Specialist
Phone: 937-641-3666
marketing@childrensdayton.org

 

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