Media Release: Junior League of Dayton announces bike helmet coloring contest

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Winners of annual bicycle safety coloring contest announced

05-04-2009 (Dayton, OH) - It's that time of year again—summer's here and kids are looking forward to spending more time outside with friends. During the summer months, children often use bikes as their mode of transportation to and from friends' houses, the pool and the park. It is important to educate children on bike safety, especially the importance of wearing a helmet.

Head injury is the leading cause of death in bicycle crashes and the main factor in bicycle-related death and permanent disability.

In 2008, 261 children were treated in The Regional Pediatric Trauma and Emergency Center at Dayton Children's for injuries from bike crashes.

In recognition of this problem, the Junior League of Dayton sponsors a yearly bicycle safety coloring contest as part of the POWER program (Program of Wellness Education Resources), which is a partnership program between the Junior League of Dayton, The Children's Medical Center of Dayton and Anthem Blue Cross and Blue Shield.

This year, four school districts participated in the Bike Helmet Contest:
  • Dayton Public Schools
  • Huber Heights City Schools
  • Kettering City Schools
  • Xenia Community Schools

There were a total of 27 schools and over 1500 kids that participated.

Each child created a poster that highlighted the importance of bike safety, with emphasis on wearing a helmet. The Junior League is proud to announce this year's winners of the Bike Helmet Contest to celebrate National Safe Kids Week, April 26 to May 2.

Bicycles are associated with more childhood injuries than any other consumer product except the automobile.

More than 70 percent of children ages 5 to 14 ride bicycles. Head injuries account for more than 60 percent of bicycle-related deaths, more than two-thirds of bicycle-related hospital admissions and about one-third of hospital emergency room visits are for bicycling injuries.

The single most effective safety device available to reduce head injury and death from bicycle crashes is a helmet. National estimates report that bicycle helmet use among child bicyclists ranges only from 15 to 25 percent.

About the Junior League of Dayton:
The Junior League of Dayton is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable. The partnership with Dayton Children's was formed to offer broad community outreach of health and wellness, safety and prevention programs to the families of the Miami Valley.

For more information, contact:
Marketing Communications Department
Phone: 937-641-3666


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